Founded in September 2003, Imiis Limited is the UK company behind the award-winning 'SimiWeave™' (previously called 'NewHair™'). A US division (Imiis LLC) was opened in Atlanta, Georgia, in February 2007. Imiis is headed up by it's founder, PR and marketing veteran Simi Belo (www.simibelo.com), who is also the inventor of the SimiWeave™.

Heralded as ‘a new invention set to take the hairdressing world by storm’ by industry-leading magazine Black Beauty & Hair, the SimiWeave™ has been an overnight success amongst customers, hair and beauty experts, the media, celebrities and retailers alike. The patented SimiWeave™ design, Simi Belo and Imiis Limited have already won six major national and international awards and were finalists for six more! 

Winner, 'Special Recognition 2004’ award from GWIIN (The Global Women Inventors & Innovators Network (May 2004).

Winner, ‘European Business Of The Year 2004’ award from the European Federation Of Black Women Business Owners (October 2004).

Winner, 'Top Ten British Female Inventor & Innovator 2005’ award from the British Female Inventor & Innovator Network (February 2005)

Winner, ‘Best Start Up 2005’ London African Caribbean Entrepreneurs award given by The African Caribbean Business Network (March 2005).

Winner, ‘Black and Minority Ethnic Business 2005’ Passport To Export award from UK Trade & Investment, part of the Department of Trade & Industry.

Winner, ‘Top Ten Pan African Women Inventor/Innovator 2005’ award from the Pan African Women Inventors & Innovators Network (September 2005).

Finalist, ‘PR & Marketing 2004’ award from the European Federation Of Black Women Business Owners (October 2004).

Finalist, ‘Innovative Company 2005’ London African Caribbean Entrepreneurs award given by The African Caribbean Business Network (March 2005).

Finalist, 'Rising Star of the Year 2005' Black Enterprise award (October 2005).

Finalist, ‘Women in Business 2005’ award from Start Ups.co.uk sponsored by Natwest (October 2005).

Finalist, ‘Best New Exporter 2005’ International Business Award (November 2005).

Finalist, ‘International Business Woman of the Year 2005' International Business Award (November 2005). 

In Europe, the SimiWeave™ is available from reputable salons and shops - including Selfridges and House Of Fraser – and independent sales reps; as well as online from www.SimiWeave.com, the online shop run by Imiis Limited. In the US and Canada, it is available from exclusive licensee Especially Yours™, the market-leading mail order brand for hair products for Black women in North America. In South Africa, the Caribbean and West Africa, it has been available from local distributors and agents since May 2006.

Today, many celebrities famous in news casting, TV presenting, singing, acting and modelling, wear the Simi Weave™ in complete confidence and total secret, passing it off as their own hair at every opportunity! They admit to wearing big weaves, outrageous extensions and flamboyant lace front wigs…..but when you see them with their ‘own real hair’, guess what?!

For further information please visit www.SimiWeave.com or email info@simiweave.com

As part of its strategy to achieve international distribution of its award-winning SimiWeave™ (previously caled NewHair™), Imiis Limited is keen to hear from reputable and established professionals, companies and organizations who operate in hair and beauty industry, in the UK and across the world. Please email sales@imiis.com